Leading British supermarket Asda has credited a recent surge in sales to the release of their vegan mince pies, which were launched over the festive period.
The retail chain launched the vegan mince pies in December of last year, made from raisins, festive spices, and shortbread crust, they were a big hit with consumers.
Now, Asda has reported a rise in sales of 0.5% when compared to the same period in 2016, crediting the launch of the vegan mince pies for the brand’s success.
“We really improved our offer for customers,” Asda chief executive Roger Burnley said.
“Products like our Asda mince pies really appealed to customers with their great taste, value and being vegan-friendly, helped attract over 348,000 new customers to our stores in December and meant we were the only one of the big four to retain our market share.”
Rival supermarket chain Sainsbury’s also credited a 300% increase in sales to the launch of their own-brand vegan cheese early last year.