Plant-based meat company, Beyond Meat, will launch their Beyond Burger in over 465 TGI Fridays restaurants this January.
TGI Fridays started the rollout with a trial at 6 locations in the US: Dartmouth, Mansfield, Attleboro, Providence, Seekonk and Taunton. The response to the trial was positive and will now see TGI Fridays including the Beyond Burger in outlets across the US.
TGI Fridays chief marketing officer, Stephanie Perdue, said: “Fridays is constantly innovating to appeal to an array of tastes and lifestyles, which includes offering more options for vegetarians and meat-lovers alike.”
“We tested many concepts and The Beyond Burger was far and away the favorite plant-based burger among both our guests and chefs, making it the ideal addition to our popular Burger Bar.”
Ethan Brown, Beyond Meat’s CEO, said: “From the onset, the Beyond Burger has been about delivering delicious, satiating, center of the plate protein for the entire family to enjoy. I’m elated to see this vision come to fruition with TGI Fridays.”
Back in October, it was reported Beyond Meat’s Beyond Burger would be arriving in the UK market sometime in early 2018.