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Today, McDonald’s have launched the trial of their new burger, the McVegan. The trial is taking place at an outlet in Finland, which if successful, could expand worldwide.

At the moment, the McVegan can only be found at their outlet in Tampere, Finland, until the end of November. At the end of the trial, the fast-food chain will evaluate the burger’s performance and make a decision on its future.

Pizza Hut launches vegan pizza in the UK!

Positive reception

Marketing Director for Finland, Christoffer Rönnblad, said: “At least the feedback that we have quickly received, and what reception has been online yesterday and already the other day, it has been quite positive. We are going to be positive in this test”

Have you tried the McVegan yet? Let us know in the comments!

 The burger is made with a soy patty and can be ordered with a side of chips which are also vegan.

McDonald’s chips have been a contentious issue over the years with the public unsure if they are in fact vegan.

However, Rönnblad cleared up that issue: “Yes, they are made here in Finland from potatoes and baked in vegetable oil. The fries are completely vegan.”

Counting on the Finnish vegans

mcveganWhile some may continue to not support McDonald’s, the launch of the McVegan is a big step forward in terms of how far veganism has come.

Having a vegan option in one of the biggest chains in the world makes it easier for those moving towards a vegan lifestyle. It’s important that the local Finnish people support the burger so it can expand to the rest of the world.

16 COMMENTS

  1. McDonald’s are super hypocrites. They kill animals while selling on veganism. It’s a good deed but done by wrong people, whci is still totally wrong. The best way for all of us is to pressure McDonald’s to veganize ALL thier meals, not let a wrong deed being right by hyprocrisy.

    By the way, TESCO and McDonald’s are different. TESCO is a retial company, meaning they care only about the quality of the final products they sell. McDonald’s is a huge company selling meals, so they must audit the farms, know how they raise the animals and why meats taste different among different farms, understand how the slaughterhouse hygine is, etc. In a word, the depth of food knowledge is different. They must be an expert in food ingredients.

  2. I think if they called it a McVeggie they would have had a warmer response. Calling it a McVegan without knowing that vegan doesn’t Just mean no meat or dairy… it is a lifestyle and means no cruelty or harm — something McDonalds doens’t support or understand — it’s like come to the slaughter house because we have balloons for the kids…..

  3. Vegans absolutely need to support this. The key to change on a larger level is the availability of vegan options in places like this, and to get it off the ground vegans are going to have to support. It’s an unpopular opinion within the vegan community but I think that people aren’t looking at the bigger picture and are just leading with a kneejerk reaction. FYI Tesco probably sells more meat than McDonalds in the UK but I don’t see any vegans having a problem shopping there.

    • I strongly disagree with you here. To stop animal cruelty vegans need to support their 100% vegan outlets, that way there will be more of them. This effort, while a good indication that veganism is growing in influence and popularity, is just like having a cheeseburger but hold the pattie and the cheese – your dollar is still subsidising the sustainability of a HUGE killing machine. Vegan OPTIONS are not vegan – they are plant based.

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