Danone Invests In Plant-Based Drink Brand

Danone completed a $12.5 billion takeover of other plant-based brands last year.

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Food giant Danone has helped raise $30 million in funding for plant-based beverage company Harmless Harvest to capitalize on the growth of the plant-based market.

The investment was completed by Danone’s venture arm Danone Manifesto Ventures.

Managing Director Laurent Marcel explained how the investment allows Danone to capitalize on the growth of the plant-based market.

Plant-Based Milk Company Set To Triple Production

“Harmless Harvest is a unique U.S. brand with a strong consumer base and a great growth potential in the attractive plant-based category,” Marcel said.

“Harmless Harvest and Danone have highly aligned values combining business growth ambitions with a commitment to healthier nutrition and sustainable business practices.”

Nathaniel comes from a background of cycling and fitness. After eating a regular diet for most of his life, he came across the vegan lifestyle 3 years ago and has never looked back. Nathaniel considers himself an animal lover, environmentalist and keen cyclist while promoting the vegan lifestyle along the way. He's now a registered personal trainer, gym instructor and currently working his way towards a Sport, Fitness and Coaching degree.

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