Good Dot Launch Vegan Mutton In India

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good dot mutton

Indian startup, Good Dot, has launched a vegan alternative to mutton in 7,500 stores across India.

Mutton is currently the second most consumed meat product in India, with Good Dot looking to provide a more ethical, healthy and environmental alternative.

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Made from a combination of pea protein, soy and wheat, Good Dot join other plant-based meat startups such as Impossible Foods, in an attempt to make plant-based meat mainstream.

“The stereotype of India as a vegetarian country is increasingly wrong,” Good Dot CEO Abhishek Sinha said. “Upwards of 70 percent of people do eat meat, and India has the opportunity to take a better path than the West when it comes to meeting our country’s growing demand for meat.” 

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“The younger generations and growing middle class are pushing India away from its roots as a vegetarian country,” Parihar said. “By developing a healthier product that provides the taste and texture of meat, for the same price, we can reverse the trend toward non-veg.”

The startup now plans to release a vegetarian chicken product and a plant-based protein alternative.

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