Google predicts vegan revolution
Eric Schmidt, Executive Chairman of Google’s parent company Alphabet, stated that a vegan revolution is coming. This comes a year after Google attempted to buy a plant-protein startup.
He named the number one game changing trend of the future to be the move from animal-based protein to plant-based protein.
This would have serious implications, we’d see health trends reverse. The public would become increasingly more healthy, seeing illnesses such as heart disease, cancer, diabetes and obesity all drastically decrease in prevalence. Not only that but perhaps one of the most serious world issues would be addressed. Climate change.
The reporting that the vegan movement will only get stronger is welcome news.
The replacement of meat with plant proteins would also lower the cost of foods in developing countries where food is sometimes scarce. Delivering a pound of meat to the grocery store (raising, slaughtering, and shipping) is a very inefficient and costly process relative to delivering a pound of many protein-based plants. In short, our growing population can be fed more efficiently and less expensively on plant-based proteins.
Schmidt said the world is now ready to better produce synthetic food from plants with the help of computers and data crunching. Technology is able to help researchers and scientists identify the best plant combinations for both palatability and enhanced nutrition.
Google attempted to purchase the plant-protein based startup Impossible Foods for $300 million in July 2015, but the offer was rejected. Impossible Foods are working on producing a meatless burger that is indistinguishable from a meat patty. Their stated mission is to “give people the great taste and nutritional benefits of foods that come from animals without the negative health and environmental impact”.