Plant-based brand Impossible Foods has partnered with US-based food banks to provide their burger to participants of the food assistance program.
The plant-based brand has partnered with the Alameda County Community Food Bank (ACCFB) and Second Harvest Food Bank in Santa Clara and San Mateo counties to provide its Impossible Burger to those participating in the food bank program.
“We are still ramping up and enjoy strong demand for our product from chefs and restaurateurs—but at the same time, we know that people in our hometown regions are struggling to afford food that’s delicious and nutritious,” Impossible Foods Vice President of Communication Jessica Appelgren said
“We wanted to launch partnerships very early in our growth curve to address food insecurity and give back to the communities where we live and work.”
The brand has gone from strength to strength since launching a couple of years ago and has maintained the aim of helping the community.