Instagram has launched a new feature to clamp down on animal abuse on the social networking app. It comes as the company honours Wildlife Conservation Day.
From now on, the app will show a pop-up message on the user’s screen with an advisory message that the hashtag they searched for may contain images of animal abuse and exploitation.
“Animal abuse and the sale of endangered animals or their parts is not allowed on Instagram,” the pop-up text on the screen states. “You are searching for a hashtag that may be associated with posts that encourage harmful behaviour to animals or the environment.”
The move comes as the company aims to discourage users from purchasing wild animals for private use and educate them about exploitation of wild animals.
“We are committed to fostering a safer, kinder world, both on Instagram and beyond.”