jamie oliver

Jamie Oliver is a household name in the UK, mainly for his work is redesigning school dinners. Although some of his recipes are vegan, such as this amazing looking vegan burger, he’s got himself in a bit of hot water after some recent comments.

After vegan activists stormed his Bristol restaurant in March, there has been some bad blood brewing.

In a recent interview he claimed that;

“20 scruffy, weird-looking fellas putting iPads of slaughtered animals in front of kids having spaghetti bolognese on a Saturday lunch”

“Vegans do annoy me, but I also do care for them.”

Although a vegan myself, I’m not sure storming a family restaurant is the best way to convince people to make the switch. If something like that had happened to me before I went veggie, I probably would have filmed the whole thing and then laughed about it later.

jamie oliver

In my opinion, it makes vegans look slightly ridiculous, and not to be taken seriously. Other activism such as an Earthlings experiences are a much better use of time, educating the public in a non aggressive and informative way.

I feel as if tactics such as this only work when there is already a level of public hatred towards it, such as fur. It is becoming highly unacceptable to wear fur nowadays, with many people realising that it’s no longer okay. There is already that level of uncertainty, therefore by storming a shop that sells fur you are directly telling people who may not be certain about buying fur, that it is abhorrent and disgusting. Meat is sadly not yet at that level.

However, it’s a real shame to see Jamie Oliver talk about vegans in such a way, and completely ignore the plight that they so passionately fight for.

It’s also extremely irritating to see his stance on ‘high welfare meat’;

“They hate me because we do stories about higher welfare meat, which I am deeply passionate about, but for them it is on or off — there ain’t no stepping stones, whereas I’m all about stepping stones.”

Sure, Jamie might be all about stepping stones, but what about the animals? I’m sure they’d be much happier if you skipped the stepping stones altogether, and didn’t force their life to end for nothing more than a few minutes of enjoyment. 

Although Jamie Oliver isn’t the worst in the business, he definitely shows how the world of food is not yet open to the idea of veganism.

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