US fashion house Michael Kors has announced that it will stop using real fur in its collections, phasing out fur by the end of 2018.
The move away from real fur will also be applied to luxury footwear brand Jimmy Choo, that has been owned by Michael Kors since this year.
Michael Kors has been the target of many anti-fur demonstrations, and was heckled by protestors six months ago at the New York’s Metropolitan Museum of Art.
In a statement PETA has said; “This is a wonderful holiday gift for fur-bearing animals… we’re pleased that the company is evolving away from using fur and look forward to working with it on other issues in the future.”.
Michael Kors is now following the likes of Gucci, who announced in October that that it was becoming part of the Fur Free Alliance.
Michael Kors has said; “Due to technological advances in fabrications, we now have the ability to create a luxe aesthetic using non-animal fur. We will showcase these new techniques in our upcoming runway show in February.”
It’s amazing to see that a brand that has relied on the use of fur for so long turn their back on the cruelty that is the fur trade.
With Gucci, Jimmy Choo and Michael Kors now fur free, it’s only a matter of time before many more luxury brands make the switch.
This news also demonstrates the effectiveness of campaigning by anti-fur protestors, and how putting pressure on designers can be a fantastic way to bring about change.