Dylan Lauren, daughter of famous fashion designer Ralph Lauren, is launching a line of healthy vegan candy named ‘Treat Yourself’.
Lauren is the creator of ‘Dylan’s Candy Bar’, and the new line is attempting to break the moulds set by the candy industry.
Lauren explains the range will be different because: “Because everything else is so colorful.”
“I want people to understand it’s vegan, it’s gluten free, nut free, allergen free.”
The healthy sweets are part of Lauren’s corporate expansion plans, which includes opening stores in Dubai and Japan.
There are currently 16 Dylan’s Candy Bar’s across the US, with the brand being inspired by the 1971 film ‘Willy Wonka and the Chocolate Factory’.
Vegan candy is becoming big business, with reports suggesting that there has been a 140% increase in vegan candy options since 2013.
Growing awareness about what goes into sweets and candy means that consumers are becoming more cautious about what goes into their body.
Hopefully Dylan’s Candy Bar will come across the pond to the UK sometime soon!