rice protein

According to a report compiled in July by Global market Insights Inc. the rice protein industry is set to be valued at $115 million by 2024.

The findings suggest that continued interest and growth in vegan diets is expected to fuel the industry’s expansion thanks to a “shift in consumer preference towards [a] vegan diet, owing to its benefits of reducing the risk of high cholesterol, heart disease, and obesity.”

Rice protein has the benefit of being hypoallergenic, gluten-free, and easily digestible, which means more and more consumers are turning towards it as an alternative.

Other plant-based protein markets are also predicted to grow exponentially over the next decade, with pea protein expected to reach $104 million by 2026.

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