Unilever has announced it is launching an organic plant-based snack line called Growing Roots.
The new line will have snacks made up of clusters of foods such as seeds, corn, and coconut—in flavours such as Cocoa Chipotle, Pineapple Coconut Rum, Maple Bourbon, and Coconut Curry.
Unilever will donate 50% of profits to urban farming initiatives, a project they’ve been involved in since 2015.
“What’s so special about Growing Roots is that it started as a social mission that our employees were passionate about, borne from the belief that everyone should have access to affordable, nutritious food,” Unilever North America Vice President of Foods Matthew McCarthy said.
“Seeing the transformational impact urban farms have in communities, we created a brand from the ground up to help fulfil and extend that mission.”
The snack brand will be available at ShopRite, Amazon Fresh an Amazon.com in the coming months.
Unilever brand Ben and Jerry’s also moved into the plant-based market, releasing vegan ice cream worldwide.