Aldi has certified its own brand of cleaning products as 100% cruelty-free.
The products will now feature the internationally recognised Leaping Bunny Logo, which is the recognised symbol for certifying cosmetics and household products as cruelty-free.
While this doesn’t mean the products are specifically vegan, it does mean that they are guaranteed to not have been tested on animals. However, it’s commonplace that a majority of products not tested on animals also refrain from animal products, making them vegan.
It follows current trends of UK supermarkets and stores seeking the Leaping Bunny Logo certification. As the public has become more ethically aware, consumers want to know that the products they’re buying were in no way tested on animals.
The Leaping Bunny certification has been awarded to more than 600 companies, including other huge chains such as Superdrug, Sainsbury’s and The Co-op.
Michelle Thew, Cruelty Free International Chief Executive, explained: “Having high profile companies like Aldi becoming certified by Leaping Bunny shows growing public awareness about the animal suffering involved in cleaning products and a rapidly expanding consumer market for ethical products.
“We congratulate Aldi for demonstrating its commitment to eliminating animal testing and helping its customers make a cruelty-free decision when purchasing cleaning products.”