Food giant Danone has helped raise $30 million in funding for plant-based beverage company Harmless Harvest to capitalize on the growth of the plant-based market.
The investment was completed by Danone’s venture arm Danone Manifesto Ventures.
Managing Director Laurent Marcel explained how the investment allows Danone to capitalize on the growth of the plant-based market.
“Harmless Harvest is a unique U.S. brand with a strong consumer base and a great growth potential in the attractive plant-based category,” Marcel said.
“Harmless Harvest and Danone have highly aligned values combining business growth ambitions with a commitment to healthier nutrition and sustainable business practices.”