Demand For Meat-Free Products Increased By 987% In 2017

demand for meat-free products

According to a new survey by Just Eat, veganism is set to be the biggest trend of 2018, with demand for meat-free products increasing by 987% in 2017.

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As more people become increasingly health-conscious and ethically minded, sales of meat-free food and vegan meals has drastically increased.

2017 saw a 987% increase in sales of meat-free products, with sales of gluten-free options also rising.

Just Eat Marketing Director, Edel Kinane said: “The results from this year are a good insight into the future consumer trends and while convenience will continue to be key for consumers next year and beyond, we know that they are increasingly looking for more diverse, healthy, gluten free and plant based Vegan options”.

“Demand for healthy choices generally grew by 94% in 2017 vs 2016 and gluten-free options increased by 72%, while existing favourites were still popular among Irish consumers, who continued to opt for Chinese, Indian, American and Thai restaurants this year.  Hawaiian, Greek, Malaysian and Vietnamese food also proved firm favourites in 2017.”

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