Your Weekly News Digest


In today’s Veggie Athletic Weekly Digest: Häagen-Dazs debuts four vegan ice creams; Beef farmer donates all his cows to sanctuary and starts vegan farm; Global plant-based milk market set to be valued at $16 billion in 2018; Undercover pig fam footage reveals harrowing scenes of death and cannibalism; Veganism skyrockets by 300%, 6% now vegan in the US; Yellowstone grizzly bears; Hampton Creek to be the first lab-grown meat on the market; I Can’t Believe It’s Not Butter goes vegan; New vegan baby food delivery service opens; NHS job ad that discriminated against vegans, corrected.

Häagen-Dazs Debuts Four Vegan Ice Creams

Häagen-Dazs vegan ice cream

Häagen-Dazs has quietly introduced four vegan ice-creams. They’ve been spotted across the USA in Target stores.

The new flavours are Peanut Butter Chocolate Fudge, Coconut Caramel, Chocolate Salted Fudge Truffle, and Mocha Chocolate Cookie. Häagen-Dazs’ website has also added the flavours to their website.

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Beef Farmer Donates All Cows To Sanctuary, Starts Vegan Farm

A vegetarian beef farmer has made the incredible gesture of donating a herd of 59 cows to a vegan sanctuary and is working to convert his farm to a vegan one.

Jay Wilde has been farming cows all his life but could no longer accept making money from them and decided to donate the herd to Hillside Animal Sanctuary in Norfolk last Monday.

The Ashbourne-based 59-year-old is also in the process of turning his farm vegan with the help of The Vegan Society, with the aim to grow crops for human consumption.

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Global Plant-Based Milk Market Set To Be Valued At $16 Billion in 2018

plant-based milk

As veganism has seen a huge surge over the past few years, plant-based sales have also seen a sharp rise. Plant-based milk, in particular, has been reaping the rewards, with many people choosing to use soy, almond, oat and rice milk as alternatives to dairy.

Now, the plant-based milk global market is predicted to reach $16.3 billion in 2018. This is a rapid increase from the mere $7 billion the market stood at in 2010.

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Undercover Pig Farm Footage Shows ‘Vision Of Hell’

hogwood farm

Undercover footage taken by Viva! at Hogwood Farm in Warwickshire makes for disturbing viewing. The video shows pigs eating other deceased pigs laying in a layer of filth that coats the floor.

Videos like these are the sort that turns people vegan. If you learn this is how another sentient being has to suffer just to end up as meat on a plate, you begin to question your beliefs.

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Veganism In America Skyrockets 300% | 6 Percent Now Vegan

The latest report indicates that 6% of Americans now identify as vegan, an increase of 600% over just 3 years.

The boom in veganism is well and truly happening.

The report looked at 6 different trends influencing food manufacturer’s innovations.

Click here to read the full article!

Yellowstone Grizzly Bears To Lose Protection

grizzly bears

I know what we’ll do, now grizzly bears are only borderline endangered, let’s start shooting them all again!

Yes, this is really happening.

The US has decided to remove grizzly bears from the endangered species list meaning they can be hunted from July onwards.

Click here to read the full article!

Hampton Creek’s Lab-Grown Meat Will Be First To Market

hampton creek meat

Hampton Creek have revealed that they have been secretly developing the technology necessary for producing lab-made meat and seafood. The business claims that it expects it will beat its nearest competitor to market by approximately 2 years.

The business was founded with a focus on plant-based alternatives, releasing a mayonnaise shortly after launching.

Hampton Creek have grown quickly, raising around $120 million in funding and is one of Silicon Valley’s ‘Unicorns’, a business valued at more than $1 billion.

Click here to read the full article!

I Can’t Believe It’s Not Butter! Goes Vegan

i can't believe it's not butter goes vegan

Unilever started with debuting a vegan ice cream, then came vegan mayonnaise and now, I Can’t Believe It’s Not Butter! have launched their latest vegan product. Vegan margarine.

On their website, they describe the new butter: “With an irresistibly creamy taste you’ll love, it’s 100% non-dairy, Vegan Action Certified and made from the goodness of plants. Unbelievable!”

The new spread is made from a blend canola and soy oils.

Click here to read the full article!

New Service Will Deliver Vegan Baby Food

vegan baby food

For all new American vegan mums out there, this may be the best news you receive all week! A company based in Illinois aims to make plant-based nutrition easier for parents, and will launch later this month, delivering vegan baby food across the Mid West.

Little Harvest, the company behind the idea, was founded by a former business developer at Daiya, the brand behind some of the world’s favourite vegan cheese.

Click here to read the full article!

NHS Job Ad That Discriminated Against Vegans Corrected

An NHS Trust in London has amended a job advertisement that discriminated against vegans after The Vegan Society’s intervention.

The Central and North West London NHS Foundation Trust published an advertisement for an Occupational Therapist in an Eating Disorders Service that said: “Unfortunately [applicants] with vegan diets cannot be considered”.

Click here to read the full article!


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