How cool is this? The same people that brought us London’s first vegan tube station will now be advertising at an international sporting event. Go Vegan World are doing amazing things at the moment. Go give them some love.
Veganism has never been talked about more.
Flaxseed eggs, sources of protein and cruelty-free makeup – veganism even made its way onto Newsnight last week.
But what people tend to forget is, that behind all of this talk the movement is about animal rights.
Go Vegan World, the world’s largest public awareness campaign around animal rights issues is already successfully bringing veganism to the mainstream.
You may have seen Go Vegan World’s thought-provoking billboards and posters plastered across UK cities and along the M6.
With slogans like ‘defenceless and innocent yet we eat her’ the ads were designed to shock.
The campaign has received criticism for being disturbing, but I think if people can’t face a simple statement they are unlikely to be able to face what actually happens in farms and factories.
Go Vegan went global in 2016 following a successful Ireland-wide campaign in 2015 led by Founder and Director of Eden Farm Sanctuary Ireland, Sandra Higgins.
The campaign aims to create an understanding of animal rights and the truths within all animal agriculture.
Sandra told Metro.co.uk,
‘Most people agree that it is unacceptable to cause unnecessary suffering to any animal. It is my hope that this campaign will bring public awareness to the truth of how they live and how they die’.
Go Vegan World will soon be the first vegan campaign to feature at an international sporting event with a full, pitch-length, digital board appearing during Italy vs Ireland’s Six Nations rugby match on 11 February.
This a huge step towards mainstreaming the animal rights movement, not just the veganism movement.
I am someone who took the plunge into vegetarianism at just eight-year-old. This was after learning that my favourite animal – pigs – were routinely served up for breakfast. It took another 20 years to realise that those same values meant I should be vegan.
I read statements like, ‘why vegetarianism is not enough’ with interest, particularly sections on ‘the humane myth’ that all too many vegetarians and meat-eaters allow themselves to believe.
Go Vegan World highlights that ‘selective breeding causes hens to suffer cancer, prolapse and premature death regardless of the conditions in which they are farmed.’
‘Mothers lose their babies in the dairy industry so that we can drink their milk.’
‘New born calves, too wobbly to walk, still wet from birth are taken from their mothers to be reared in isolation if they are female, and to be shot or used for their flesh two or three months later if they are male.’
‘Every day millions of animals are transported to slaughterhouses, their only precious life was taken from them so that we can eat their flesh, wear their skin, and use their fat from the slaughterhouse floor in our perfumed cosmetics.’