Unilever started with debuting a vegan ice cream, then came vegan mayonnaise and now, I Can’t Believe It’s Not Butter! have launched their latest vegan product. Vegan margarine.
On their website, they describe the new butter: “With an irresistibly creamy taste you’ll love, it’s 100% non-dairy, Vegan Action Certified and made from the goodness of plants. Unbelievable!”
The new spread is made from a blend canola and soy oils.
“This expansion into organic and vegan alternatives emphasizes the brand’s commitment to innovation and inclusiveness for any diet or lifestyle,” the company’s General Manager Ben Orlando said.
Along with the new product, the company also launched a handful of vegan recipes, these included Walnut and Oat Pancakes, Black Bean Soft Shell Tacos, and Cream of Potato Florentine Soup. The recipes can be found alongside the product information on their website.
I Can’t Believe It’s Not Butter! is owned by parent company Unilever. While they offer a huge array of non-vegan products it’s promising to see large corporations take an interest in pursuing new, vegan products to remain competitive in a quickly growing market.