Unless you’ve been living in a cave the last few months, you’ve probably heard of Joe Wicks. In a world where celebrity fitness and Instagram is dominated by females, he’s made his way as the new curl haired face of the ‘get fit quick’ movement.
Promising to get you lean in 15, and irritating the educated with his cringe worthy Instagram videos, the only thing he’ll get in 15 is his 15 minutes of fame.
So what exactly is his plan to help people lose weight?
A cookbook filled with some of the most horrendous looking recipes I’ve ever seen.
Expect tons of oil, eggs, processed and smoked meat, and everything else you could possibly need for serious health concerns in the future.
There’s only so much you can hide behind a big smile and washboard abs, so when will people realise how dangerous Joe Wicks meal plans really are?
Lets take a look at some of his recipes.
Mmm, this sure sounds super healthy! Cheese, chorizo and chicken, all in one dish, aka the perfect recipe for a heart attack.
Not only is chorizo a processed meat, a group 1 cancer causing carcinogen, but eggs are extremely high in cholesterol and cheese is the fermented breast milk of a cow, designed to make their young grow.
Yum, including 75 grams of a meat proven to cause you cancer! But never mind, it makes you lean in 15, right?
To make this recipe even worse, take a closer look at the ingredients. Yes, you are allowed 4, FOUR, cherry tomatoes. But don’t worry, you have mozzarella, chorizo and chicken to keep you healthy.
His meals pretty much consist of: meat, cheese, eggs, oil, avocado, more meat, and perhaps some yoghurt on top.
It can’t get much worse can it?
Oh wait… of course it can.
Whereas the previous recipe allowed you four cherry tomatoes, now you’re allowed four rashers of bacon. EACH! Where the hell has this guy learnt his nutrition? In what imaginary universe is eating four rashers of processed bacon okay? Even a toddler knows that bacon is the last food that will make you lean.
Don’t forget the TWO EGGS you get in the same meal, I’m genuinely amazed. 4 rashers of bacon and two eggs, you might as well save your money and just head for a fry up at your local greasy cafe and.
Avocados, although healthy, are still high in fat, especially when you’re eating a whole one by yourself and enjoying it with other high fat high salt foods. Don’t cut out the avocado, cut out the other stuff.
For a man who claims to be a health professional, he sure does love to make sure his clients eat plenty of cancer causing meat. Check this out, 12 chipolata sausages between 2 people, that’s a disgusting 6 sausages each.
Take one look at his Instagram and notice a clear pattern. There’s a clear repetition of featured meals, with avocados and eggs being a staple favourite (fat and cholesterol galore), as well as eggs appearing in every other recipe. It’s not just one egg either, it’s at least 2. One recipe even included the need for THREE eggs. And they say vegans have no variety in their diet…
I still fail to understand how in any world someone can think that this is okay.
The Instagram post above sums it all up really. The bulk of this meal is mince. You are getting the bulk of your calories from nothing but beef, a red meat which we have been told time and time again to cut down on.
Along with this, it’s topped with nothing else but avocado, where 75-80% of the calories come from fat, a tiny bit of pepper, and a huge dollop of what looks like yoghurt. Where is the fibre? Where are the carbs? And where the heck is the flavour? 90% of this meal is nothing more than meat, and it honestly just looks appalling and dry.
Joe Wicks, how is he famous?
His thought process is this. Let people think that they can continue eating the same shit they have always been eating, but put a spin on it. So instead of a fry up, call it a ‘breakfast bagel’ and throw some fancy herbs on top.
Then, he throws in some 15 minute HIIT exercises, enough to leave the consumer feeling tired and as if the plan is working.
His recipes are apparently not meant to be a low carb fad, yet look at one of the chapters in his book.
So he feeds the consumers low carb recipes, in small portions and made up of predominantly meat. Then get them to do high intensity exercises, and let the money pour in.
Sure, if I ate nothing but a bagel for lunch and barely a plateful of food for dinner with HIIT thrown in, I would probably lose weight too. But in the long run? This is NOT a lifestyle you can carry on forever. Nor is it one that will keep you healthy.
High blood pressure, exhaustion and the risk of cancer, all masked by his ‘funny’ persona and friendly books.
Don’t be fooled by Joe Wicks. He won’t get you lean in 15, he’ll give you cancer in 10.