Lush Launches Vegan Foundation In 40 Different Shades

The foundation will be sold at £16.95.

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vegan foundation

Cruelty-free beauty brand Lush has just launched a new range of vegan foundation, which comes in 40 different shades and will also be sold in recyclable packaging.

10% of the profits will be donated towards a not-for-profit organisation in Indonesia, that funds literacy classes as well as a dentist.

The vegan foundation comes in the shape of an egg, and is dipped in wax to create a peelable handle.

The 40 shades promise medium buildable coverage, and come in warm, cool and neutral undertones.

Diverse and inclusive makeup has become more and more readily available, with cruelty-free brands such as Fenty Beauty demonstrating the demand for makeup in diverse shades.

The foundation is also sold in reusable and recycled cardboard boxes to keep them fresh.

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With the foundation being 45% coconut oil, it is designed to be more hydrating than regular foundation.

The Argan oil within the foundation is also harvested from a women’s co-operative in Morocco.

Sadly, the ‘Slap Sticks’ will only be available within Lush Labs, and won’t be found in regular Lush stores.

Furthermore, they are limited edition, and will only be available online for one month.

They can be found online from June 29th, and retail for £16.95 each.

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