Meat-Free Product Launches Increase By 451%

Plant consumption has drastically increased across Europe.

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meat-free products increase 451%

The latest data shows that legume-based meatless product releases are surging, with 451% more meat-free products having been released between 2013 and 2017.

The findings were part of a research project called the Transition Paths to Sustainable Legume-Based Systems in Europe (TRUE) and found that 27,058 new legume-based products debuted worldwide.

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“The product sub-categories with the highest increment were Meat Substitutes, with an amazing growth rate of 451 %, Pasta, with an increase of 295 %, and Bean-based Snacks, growing by 128 %,” says Carla Teixeira.

“The most active region was the United Kingdom, with a share of 19 % of total new legume-inclusive product launches in Europe, followed by France (14 %) and Germany (13 %),” João Ferreira, a student at the UCP-based institute of the TRUE deputy coordinator, Prof. Marta Vasconcelos, explained.

“It is clear that the European Food Industry has increased the number and type of products that incorporate legumes in their composition, suggesting that the IYP2016 was successful at making legumes more available to the European consumers”, says Ana Gomes, researcher at UCP.

“This study brings valuable information for TRUE, which also aims to increase pulse consumption in Europe by developing new legume-based products. We now have a good baseline on which to grow in the next four years” adds Marta Vasconcelos.”

Nathaniel comes from a background of cycling and fitness. After eating a regular diet for most of his life, he came across the vegan lifestyle 3 years ago and has never looked back. Nathaniel considers himself an animal lover, environmentalist and keen cyclist while promoting the vegan lifestyle along the way. He's now a registered personal trainer, gym instructor and currently working his way towards a Sport, Fitness and Coaching degree.

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