The Fry Family Food Co is launching a new range of chilled vegan products, which will be available in 500 Sainsbury’s stores.
From the 10th of October, Fry Family will be supplying Sainsbury’s with its eight new products.
- Artisan southern-style ‘chicken’ tenders
- Chicken-style strips
- Chargrilled beef-style strips
- Hearty steak and ale country pie
- Spicy three bean pasty
- Artisan chickpea and roasted butternut balls
- Vegan sausage rolls
International marketing director Tammy Fry said:
“It’s a really exciting time for veganism in the UK with the demand for innovative new products greater than ever.”
“The rise in the popularity of a plant based diet in the last year has been far more significant than we could have ever anticipated, so this new relationship with Sainsbury’s has come at a really exciting time for us as a brand and veganism in general.”
Fry is also looking forward to bringing even more products to Sainsbury’s, including a range of frozen products in the upcoming months.
The new range is not only 100% vegan, but also non-GM and only uses natural flavouring.
“We’re thrilled to have embarked on an exciting new relationship with Sainsbury’s and delighted to be showcasing more of our meat-free alternatives to customers up and down the country.”