New Fry Family Products To Be Launched In 500 Stores

The new products will be in store from October the 10th.

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fry family

The Fry Family Food Co is launching a new range of chilled vegan products, which will be available in 500 Sainsbury’s stores.

From the 10th of October, Fry Family will be supplying Sainsbury’s with its eight new products.

These include:

  • Artisan southern-style ‘chicken’ tenders
  • Chicken-style strips
  • Chargrilled beef-style strips
  • Hearty steak and ale country pie
  • Spicy three bean pasty
  • Artisan chickpea and roasted butternut balls
  • Vegan sausage rolls

Sainsbury’s Meat-Free Sales Increasing By 20% Each Week

International marketing director Tammy Fry said:

“It’s a really exciting time for veganism in the UK with the demand for innovative new products greater than ever.”

“The rise in the popularity of a plant based diet in the last year has been far more significant than we could have ever anticipated, so this new relationship with Sainsbury’s has come at a really exciting time for us as a brand and veganism in general.”

Fry is also looking forward to bringing even more products to Sainsbury’s, including a range of frozen products in the upcoming months.

The new range is not only 100% vegan, but also non-GM and only uses natural flavouring.

Fry added:

“We’re thrilled to have embarked on an exciting new relationship with Sainsbury’s and delighted to be showcasing more of our meat-free alternatives to customers up and down the country.”

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