A new study has revealed that, as of 2016, 2.1 million Australians identified themselves as living a ‘meat-free’ lifestyle.
The findings showed that the number of people whose diet is or is almost vegetarian has risen from 1.7 million people in 2012 to 2.1 million in 2016. This means that approximately 11.2% of the Australian public consider themselves to be meat-free.
In 2016, the state with the highest amount of vegetarians was Tasmania at 12.7%. Meanwhile, the state with the lowest number of vegetarians was Queensland with only 9.2% of the public identifying as meat-free.
Norman Morris, Industry Communications Director, Roy Morgan Research, says: “Whether people are embracing a less meat-heavy diet for health, environmental or animal-welfare reasons, the fact remains that this trend looks set to continue.
“Not only has there been an increase in near or total vegetarianism across Australia, but almost 9.9 million Aussie adults (53.4%) agree that they’re ‘eating less red meat these days’.
“If they have not already, supermarkets and eateries would be wise to revisit their vegetarian-friendly options to ensure they are catering adequately for this growing – and potentially lucrative — consumer segment.