China’s first ever vegan festival, the Pop Plant-Based festival, is being held on the 22nd/23rd September and is expected to attract well over 10,000 guests.
Over 100 vendors will be at the festival, and will take place in the International Art Plaza at the Today Art Museum.
Event organisers have written on their site:
“Come experience China’s first-ever plant-based festival brand with a big outdoor plant-based market, outdoor fitness festival, live music, and nighttime party.”
“With 100 vendors, 100 media partners, and an estimated 10,000 attendees, this is an event you won’t want to miss!”
“Industry leaders, KOLs, and Chinese celebrities will be in attendance. Bring friends, make new ones, and join the party.”
Events at the festival a group activity ‘FitFest’, along with a large party in the evening.
The party includes live DJs, tasty plant-based food, craft beer, organic wine, and delicious cocktails.
The party will also be China’s first ever plant-based party night, and is inspired by London’s ‘Vegan Nights’.