The latest market research shows that plant-based product sales have tripled since 2016, as consumers become more conscious.
The data, gathered by market research firm 1010Data, found that items advertised as “plant-based” tripled in the last year alone.
According to VegNews: “Protein powders accounted for 78 percent product sales—with books and protein shakes at five percent each—and the top three most popular brands were reported to be Vega, Orgain, and Garden of Life.”
“Consumers are getting more conscious” the report states. “They’re mindful of the products they put in and on their bodies and the environmental impact they have. As this consciousness increases, manufacturers are taking note.”
The data shows a noticeable spike in March 2017, which aligns with the launch of vegan documentary What The Health.