Earlier this summer, Pret A Manger announced that they would be having exclusive veggie fridges in their stores.
According to Pret, the fridges have been a resounding success and are set to stay for the rest of summer.
A post on Pret’s Facebook said: “Noticed our green veggie fridges? We’ve been trialing them for a month and they’ve proven to be quite popular… so they’re here to stay for the rest of the summer.”
When the fridges were first launched, CEO Clive Schlee discussed the initiative, writing: “The bold green fridges will be accompanied by monthly veggie and vegan Chef’s Specials and a new campaign which aims to encourage more meat eaters to try our veggie options.
“This approach does carry some risk and we are treading carefully. I’m curious if our veggie menu will appeal more or less to customers when highlighted in a single fridge.
“Will it attract or deter our regular meat-eaters? We’ll be monitoring your feedback and the sales very closely.
“Who knows… Perhaps it will help us find the best location for our next Veggie Pret?”
While Pret continues to ride the vegan wave, they have also launched a new vegan offering in their stores.
The Vegan Chilli & Avocado Flatbread, costs £3.99 and will be available until September 4.
It’s filled with avocado, charred corn & black bean salsa, chilli “sin” carne, pickled onions, red peppers and spinach.