Plant-based meat sales have increased drastically in the US, rising by 24% over the past 12 months.
This increase has resulted in over $670 million in sales.
The research was collected by the Plant-Based Foods Association (PBFA), which looked at consumer trends towards vegan food within the US.
Michele Simon, executive director of the PBFA stated in the report:
“The plant-based foods industry has gone from being a relatively niche market to fully mainstream,”
“Plant-based meat and dairy alternatives are not just for vegetarians or vegans anymore; now even mainstream consumers are enjoying these delicious and innovative options in the market today”.
The data also shows that demand for plant-based dairy alternatives has skyrocketed.
They found that demand for vegan dairy products (excluding plant-based milk) is up by 50%. This includes items such as ice-cream and yoghurt.
Furthermore, demand for plant-based milk is up 9%, while demand for cows milk is down 6%.
The 24% growth in demand for vegan meat is even more impressive when compared to the growth in demand for vegan meat the previous year.
In 2017-2018, the growth in demand only increased by 6%, 18% less than the most recent figures.
The findings correlate with everyday brands introducing more and more vegan options.
British supermarket chain Iceland recently announced that their vegan burgers are outselling their wagyu beef burgers, and the Vivera vegan steak sold 40,000 units in just a few days of being launched.