Vegan cosmetic and beauty brand, e.l.f., has partnered with five beauty bloggers and influencers to help support animal rights organisations.
Each influencer chooses their favourite product, and also a charity.
From the 11th to the 31st of July, e.l.f. will be donating 10% of the profits from each of the influencers chosen products to their designated animal rights charity.
Influencers Tashina Combs, Jasmine Rose, Haley Wight, Jkissa, and Weylie are all taking part in the campaign.
The chosen charities are; The Physicians Committee for Responsible Medicine (PCRM), Save the Elephants, Angel City Pitbulls, Animal Hope and Wellness, and The Gentle Barn.
The products that will have 10% of their profits given to these charities are; the e.l.f. Baked Highlighter, the e.l.f. Mad for Matte Jewel Pop Palette, the e.l.f. Velvet Matte Lipstick, the e.l.f. Ultimate Face Brush Roll and the e.l.f. Stardust Glitter Eyeliner.
E.l.f. wrote that it’s ‘proud to be a cruelty-free company’, and its dedication to animal rights seems clear.
Vegan and cruelty-free makeup is an ever growing market, with international chains such as LUSH creating new products to keep up with customer demand.