If you’re looking for good news to wake up to then here it is! Vegan food sales have increased by 1500% in the last year alone. That means more people are turning towards more healthy and less cruel options. It also shows something which has been thought for sometime now, more people are choosing to eat vegan when they go out for meals with friends or family.
A third of the UK population now identify as ‘flexitarian’, meaning that they make a conscious effort to cut meat from their diet on a regular basis. Now this still isn’t perfect but the main takeaway is that we are seeing a positive step in the right direction. It has no doubt contributed to the increase in vegan food sales.
More than half a million people in the UK follow a complete vegan diet, aiming to improve their health, save the environment and prevent the needless killing of animals. This is up 260 percent in the last 10 years.
The London Economic have also reported that “Vegetarian meat alternatives are also up by thousands of percentage points, as is sales of snacks such as Smoked Tofu and Cauldron Falafel. In the run-up to Christmas treats such as Alpro Vanilla Soya Custard (+1,142 per cent) , Rakusen’s Non-Dairy Chocolate Digestives (+1,643 per cent) and Booja Booja Hunky Punky Chocolate Ice Cream (+2,756 per cent) are also on the way up.”
Jacques Thudichum, Buying Manager – Chilled Prepared Foods at Ocado, says: “Consumer appetite for vegan-friendly foods in the UK is showing no sign of slowing down, as ‘flexitarianism’ emerges as the key trend of the moment. We’ve listened to our customers and have hugely expanded our vegan selection this year, adding new and exciting products each week to become one of our strongest categories.”
2016 has certainly been a bumper year for veganism. It’s the year we saw major restaurant chains (Zizzis) provide huge, inclusive vegan menus alongside their regular ones. In fact, it’s now a fair assumption that in coming years, if a restaurant doesn’t also provide a vegan menu, they will start to see a decline in popularity and sales.
One thing’s for sure, the future is looking positive. Let’s hope we continue to see similar trends through 2017 and beyond.